A new brand, a new website, and a new step further.
Led by Dr. Pernille Knudtzon (MD), Vitafakta Health Clinic works with cutting edge medicine for improved health and quality of life. Although Vitafakta was already a well established business in the healthcare industry, they were missing a unified brand identity and strong online presence, which is where Yummp came on board. Working closely together with Dr. Knudtzon, Yummp helped Vitafakta take the big leap into marketing, design and even business expansion.
Vitafakta Health Clinic was originally built around blood analysis, acupuncture and general medicine. Their previous brand identity was based around their colours of red and black to signify blood and a serious approach to medicine. Through the years, Vitafakta has evolved and become more focused on holistic health through a more balanced lifestyle, new health technology, and clarity for the mind and body.
Vitafakta further extended their clinic with a department for Medical Thermography. As a contrast to the fresh green color of the Vitafakta brand, we took a different approach that was inspired by the main concept of Medical Thermography. Yummp created a custom design for this department based on the dark blue color of the scan and the secondary colors of the contrasting elements.