Bringing tradition to a new generation.
As a freelance partner and consultant, it was important for Knudtzon’s branding and website to be a personal representation. Yummp decided to create a digital vCard in a new and innovative way, rather than simply building a generic website. Yummp were also tasked with creating a unique personal logo and brand design for Knudtzon.
Year of project: 2014
FFounder Nikolaj Knudtzon is working as freelance human resources consultant in the pharmaceutical industry. He is a HR Strategic Business Partner with more than 15 years of experience within development and implementation of strategic HR in close cooperation with business and executives.
Through many generations, the Knudtzon family has been using a specific knot to represent their businesses, families, and what tied all of them together across the many aspects of work and geographical location.
The New Logo
Yummp was briefed to recreate the logo with a modern touch and to reflect new cultures. Although the family has expanded into many more countries and created many different businesses throughout the years, they all remain tied together and connected by the symbol of the Knudtzon knot.
"Keep it simple. But make it exciting. But stay classy. But not too stiff nor too boring. Find a good balance and... keep it simple." this was the client brief to the Yummp design team for what he wanted for his new website. A completely different approach was used to achieve it, and we believe our team nailed it!